How to choose the best agent to sell your home

You have decided to sell and are looking for an estate agent to help you with the process. If it is your first time you might focus on the lowest fees, the highest valuation, or someone referred by a friend. If you have experience with selling property, then you might go with someone you have worked with before.

But the right estate agent to sell your property should be about who can help you sell at the best price and in a timescale you will be happy with. 

So how do you know which estate agent can do this for you?

Are they local experts?

A great starting point would be to look for agents that are active and have many successful sales in the area where you are selling. Do they have a good reputation where you live locally?

You will see a lot of their for sale signs in the area and you can ask around about customer experiences with them. You may have friends, family or colleagues that have worked with them before. You can read online reviews to get an idea of their track record.

Agents that are active in your area would have in-depth knowledge of the community. This would include information about local schools, transport links and amenities. They can speak with enthusiasm and familiarity about the advantages of property in that location. This can be especially useful when it comes to attracting potential buyers who are relocating.

how to choose the best agent

Have they sold a lot of houses like yours?

You might think that your listing needs to be unique and stand out. On the contrary, your sale would be more successful with an agent who has sold similar types of homes.

If an agent has sold properties similar to yours, they would likely have a list of potential buyers waiting for that particular type of home. You can consider them as experts in that particular niche. They will also have reliable knowledge about how much your property is worth, what buyers are looking for and how best to market your property. 

Can they explain their property valuation?

Don’t be tempted to automatically go with the agent that quotes the highest valuation. This might lead to low interest in your listing that eventually ends up with a painful price reduction. 

A valuation should be a reliable and realistic quotation based on a good understanding of the local market. When you discuss valuation, a great agent would be able to explain the basis of their assessment. They should be able to point out what makes your property attractive as well as weaknesses that could reduce value. They should be able to provide you with comparable sales data to support their assessment of your home’s value.

how to choose the best agent

Are they easy to communicate with?

There will be a lot of back and forth between you and the agent during the sale process. You need to find someone you are comfortable working with, is responsive and communicates well.

You don’t want to be the one chasing up your agent for feedback on inquiries and viewings. They should be able to keep you informed of any developments in the sale process, be available to answer your questions and address any concerns. When scouting for the right agent, make sure they explain to you their communication process and that you are happy with their style.

how to choose the best agent

Do they have a comprehensive marketing plan?

The right agent would have a solid and comprehensive marketing plan for online as well as traditional channels. This will ensure your home will be seen by as many potential buyers as possible. Ask about their strategy for social media postings, listing in online portals, “for sale” signs and brochures. 

Check if they will arrange for professionally taken photographs and videos. They should also give you ideas on presenting and staging your home for viewings. It is important to declutter, depersonalize and create a welcoming atmosphere in your home.

how to choose the best agent

Are you happy with their fees?

Having an idea about the range of estate agent fees in the area is a good starting point. But if you are ‘interviewing’ agents, you should be able to discuss the fees and what services this includes. 

Take some time to consider the factors we have outlined above and assess whether the fee makes sense. Low fees may sound very inviting, but have you considered their success rate in selling property like yours? Will the agent execute a marketing strategy appropriate for your house? Will they handle all the viewings? 

A key element to a successful sale

Choosing the right estate agent can be the key to a successful and stress-free sale of your home. By considering the above criteria, you can ensure that you find an agent who is experienced, professional, and well-suited to your needs.

Kirkland Estate Agents Team

If you are selling in Glasgow and Lanarkshire...

Kirkland Estate Agents are proud to offer our services. Since our establishment in 2020, we have sold over 400 homes in the Central Scotland area. Each member of our team brings years of experience in the local property markets and providing the best customer experience. With our combined knowledge and skills, we are among the best agents Lanarkshire and Glasgow have to offer.

If you would like to find out how we can help you, do not hesitate to get in touch.

For enquiries and to get in touch with the team, click on the button below.

What Our Clients Say

Emma Dickson
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"Selling our home with Kirkland was the best decision I have made. We managed to achieve an unbelievable price for our property and sold in a matter of days. Gillian has been an absolute joy to deal with, from arranging viewings to giving me advice, she has been on hand to answer any of my questions and could not be more helpful. She has taken care of everything for me, has ensured that I am up to date at all times and is just such a lovely person. I can’t thank her and the rest of the team enough. I would recommend Kirkland to anyone thinking of selling their home."
Susan Nolan
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"Best decision I have made was to go with Kirkland Estate Agents. Their service was first class. I cannot thank them enough. They totally took the stress out of everything and kept me updated every step of the way. our property was sold in super fast time and the offer accepted, exceeded what we first expected. I can't thank Gillian, Ross and Heather enough, they made you feel like nothing was a bother. I'm actually going to miss my daily chats with Gillian. I would highly recommend them to anyone. Thanks so much again for everything."
Lauren Thompson
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"I cannot recommend Kirkland Estate Agents enough from start to finish the team have been so supportive. Ross is always contactable and offers advice throughout. Gillian kept in touch throughout all the viewings offering advice and support taking some of the stress out of the process. I cannot thank the team enough and would highly recommend using them."
Ddona L S Reid
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"just want to say a huge thank you to Ross, Gillian and Wilma , i waiting a long time and done my research for the best company to sell my house, its been a very emotional time these ladies kept me informed from start to finish, their service was above and beyond what I expected, I would recommend Kirkland Estate agents 100%."
Nicola Little
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"A huge thank you to Gillian & Wilma for making both the purchase and sale process run so professionally. Your customer service, communication and understanding of your clients make everything so much easier and stress free. I would recommend Kirkland Estate Agents to anyone, they truly are first class. Thank you very much Nicola & Jean"
Stephanie Morgan
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"Thank you to Ross and Gillian at Kirkland’s for helping me sell my home. Within 1 week of it being on the market we had around 20 viewings carried out and closing date set. Very happy with the price we achieved! This business is very well organised and each step of the process has been straightforward. The reason we picked this agent to begin with was for the marketing / professional photos and they did not disappoint. Great service. Would highly recommend."
Carol McEwan
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"We selected Kirkland Estate Agents out of 3 estate agents. The valuation was spot on, there was no hard sell from Ross. We thought their photography set them apart from other estate agents and found out it was done by a professional photographer. We appreciated the fact they are a small, local company who would do their best to sell our house. As a meticulous graphic designer, I valued their swift responses to my photography and copy-related enquiries. This level of service might not have been possible with a large, national firm. Thanks to Wilma and Gillian for facilitating a quick, above-home-report offer in July and ensuring a smooth process. Wilma's solicitor recommendation was also excellent. If I was selling in the area again I would definitely use Kirkland as I found them super helpful and very quick to action everything."

Buy or Sell

Looking for property valuation Coatbridge, Glasgow and anywhere else in Central Scotland in order to sell? Or are you in need of a trusted estate agent to help buy your dream home? Kirklands Estate Agents have you covered.