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You have decided to sell and are looking for an estate agent to help you with the process. If it is your first time you might focus on the lowest fees, the highest valuation, or someone referred by a friend. If you have experience with selling property, then you might go with someone you have worked with before.
But the right estate agent to sell your property should be about who can help you sell at the best price and in a timescale you will be happy with.
So how do you know which estate agent can do this for you?
A great starting point would be to look for agents that are active and have many successful sales in the area where you are selling. Do they have a good reputation where you live locally?
You will see a lot of their for sale signs in the area and you can ask around about customer experiences with them. You may have friends, family or colleagues that have worked with them before. You can read online reviews to get an idea of their track record.
Agents that are active in your area would have in-depth knowledge of the community. This would include information about local schools, transport links and amenities. They can speak with enthusiasm and familiarity about the advantages of property in that location. This can be especially useful when it comes to attracting potential buyers who are relocating.
You might think that your listing needs to be unique and stand out. On the contrary, your sale would be more successful with an agent who has sold similar types of homes.
If an agent has sold properties similar to yours, they would likely have a list of potential buyers waiting for that particular type of home. You can consider them as experts in that particular niche. They will also have reliable knowledge about how much your property is worth, what buyers are looking for and how best to market your property.
Don’t be tempted to automatically go with the agent that quotes the highest valuation. This might lead to low interest in your listing that eventually ends up with a painful price reduction.
A valuation should be a reliable and realistic quotation based on a good understanding of the local market. When you discuss valuation, a great agent would be able to explain the basis of their assessment. They should be able to point out what makes your property attractive as well as weaknesses that could reduce value. They should be able to provide you with comparable sales data to support their assessment of your home’s value.
There will be a lot of back and forth between you and the agent during the sale process. You need to find someone you are comfortable working with, is responsive and communicates well.
You don’t want to be the one chasing up your agent for feedback on inquiries and viewings. They should be able to keep you informed of any developments in the sale process, be available to answer your questions and address any concerns. When scouting for the right agent, make sure they explain to you their communication process and that you are happy with their style.
The right agent would have a solid and comprehensive marketing plan for online as well as traditional channels. This will ensure your home will be seen by as many potential buyers as possible. Ask about their strategy for social media postings, listing in online portals, “for sale” signs and brochures.
Check if they will arrange for professionally taken photographs and videos. They should also give you ideas on presenting and staging your home for viewings. It is important to declutter, depersonalize and create a welcoming atmosphere in your home.
Having an idea about the range of estate agent fees in the area is a good starting point. But if you are ‘interviewing’ agents, you should be able to discuss the fees and what services this includes.
Take some time to consider the factors we have outlined above and assess whether the fee makes sense. Low fees may sound very inviting, but have you considered their success rate in selling property like yours? Will the agent execute a marketing strategy appropriate for your house? Will they handle all the viewings?
Choosing the right estate agent can be the key to a successful and stress-free sale of your home. By considering the above criteria, you can ensure that you find an agent who is experienced, professional, and well-suited to your needs.
Kirkland Estate Agents are proud to offer our services. Since our establishment in 2020, we have sold over 400 homes in the Central Scotland area. Each member of our team brings years of experience in the local property markets and providing the best customer experience. With our combined knowledge and skills, we are among the best agents Lanarkshire and Glasgow have to offer.
If you would like to find out how we can help you, do not hesitate to get in touch.